At E&E Custom Baits, fishing isn’t just a hobby — it’s in our DNA. Built right here on Southeast Texas waters, our company was founded by anglers who spent countless hours on local lakes and rivers learning exactly what it takes to get bit when conditions get tough.

What started with hand-tying custom jigs has grown into a focused lineup of premium jigs and carefully selected hard baits designed to give anglers a real edge. From precision-built jigs featuring quality components and hand-tied living rubber skirts to proven hard baits that match real forage, everything we offer is chosen with one goal in mind — helping you catch more fish.

Our brand carries a unique identity rooted in the “money bite” mindset. Many of our color patterns and product names are inspired by currency, value, and the thrill of that one cast that pays off. Because to us, when a bait produces, it isn’t just a lure — it’s money in the bank.

We take pride in doing things the right way: quality components, proven designs, and real-world testing on the same waters our customers fish every day. No shortcuts, no gimmicks — just dependable, fish-catching baits built by anglers who understand the grind.

Above all, this company is built on passion. We know time on the water is valuable — it’s where stories are made, stress fades away, and memories are created that last a lifetime. That’s why we’re committed to bringing anglers baits they can trust to do exactly what they’re supposed to do, cast after cast, so you can focus on what really matters: enjoying the moment and creating memories you’ll cherish forever.